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An important step in starting or scaling your business, is identifying your ideal client. You need to know WHO you’re selling to in order to come up with a strong business model. The best way to figure this out, is by creating a buyer persona.
Why create a buyer persona?
Creating a buyer persona (also known as ideal client persona) works for both product and service based businesses. The idea is to get very specific about your buyer persona and really get inside their head.
Once you have identified your ideal client, you will be able to create products or services that are perfectly tailored to their needs. The more specific you get, the better!
FREE client persona printable!
My free worksheet will help you start or scale your business the RIGHT way! This awesome printable gets VERY specific on who you are selling to. Are you ready to start seeing those sales go up?!
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Want more business tips?
More tips on scaling your business? Check out How to use Clubhouse to Grow Your Business. (I’m giving away Clubhouse invites!)
To stay up to date on all things business, connect with me on Instagram @ReneeHalfway. I share daily content for ambitious, female entrepreneurs!
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never thought of this before, this a great way to evaluate what you would like to offer. thanks for sharing
Absolutely! Identifying your ideal client is KEY to increase those sales!
This is so important to know as sellers or even content writers! I love that you’ve created an easy and free worksheet for us, you’re awesome! Thank you so much!
Thank you for your lovely message!
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I have recently started a blog, the info you provide on this web site has helped me greatly. Thanks for all of your time & work. Leslie Porty Karmen
I’m so glad your hear my posts have been helpful to you! Good luck on your blogging journey!